LOOPE made its international launch at Salone del Mobile in Milan from April 8– 13, 2025. At the same time, we became the first Polish furniture manufacturer to exhibit in the prestigious Hall 11. This event was the result of several years of work on designing furniture that meets contemporary needs and aligns with the principles of the circular economy.
The “Effects” range
Visitors at our booth had the opportunity to explore the full “Effects” range, consisting of five collections: Armstrong, Rounder, ALLin, OneL, and faT Table. Each piece is made from recycled polyethylene using rotomoulding technology. This makes them exceptionally resistant to mechanical damage, UV radiation, temperature fluctuations, and harsh weather conditions. The material combines flexibility with remarkable durability and can be processed multiple times—perfectly aligning with the idea of circularity.
Innovation that responds to users’ needs
At some point, most of us get rid of furniture because it no longer fits our lifestyle. This universal experience is at the core of LOOPE’s concept: what if furniture could shapeshift instead of being discarded? When you buy a LOOPE piece, you’re purchasing it with the option to return it and have it transformed into another item from the collection.
Our brand’s closed loop approach attracted considerable attention from designers and industry professionals. Journalists, architects, and experts appreciated the consistency in implementing a closed product lifecycle and recognized the potential of such a solution in the context of sustainable design – a key topic long discussed within the design community, including at Salone del Mobile.
From the very beginning of this project, we believed that the design world is opening up to circularity-based solutions. The positive reception of LOOPE at the industry’s most important event confirmed that our brand’s philosophy aligns with current market needs and resonates with conscious designers and customers.
Exhibition
Our exhibition was designed in a minimalist aesthetic that emphasized both the material’s properties and the circularity concept at the heart of LOOPE products. The “Effects” line – comprising the Armstrong, Rounder, ALLin, OneL, and faT Table collections – was presented in a full color range. However, it was the conversations within the booth that made the space more than just an exhibition – it became a place for open dialogue on ecology, responsible design and the future of the industry.
What’s next?
Following this successful launch, LOOPE isn’t slowing down. We’re now focused on achieving our set of next goals, with important events on the horizon that we’ll be sharing more updates on soon. We’re also continuing to develop our products to push the circular revolution forward.